Posts Tagged ‘Email marketing’

Web Basics From A to Z

Monday, March 26th, 2012

Avoid Auto-play music. Give your visitors the choice to play music only if they want to, but don’t force it on them.

Blog. Consider including a blog on your website. A blog can be a great source of connection with customers, sharing news, promoting services, and can help with search engine rankings.

Content Management. Good content management systems allow you to easily maintain the structure, navigation and content of pages within your web site. Will your site have regular changes? Do you want to be able to make those updates yourself? Choose a content management system-based website.

Design for all screen resolutions. If you design stretch layouts that can fit any screen resolution, you can ensure all your visitors see a visually appealing and professional site. A site that is easy to use and appealing to the eye will encourage your visitors to stay longer.

Email newsletters and marketing should only be used if your customers have opted in. Get permission first!

Fast Loading web site designs are smart. If your site takes more than 15 seconds long to load you may lose your visitor. Designs should be optimized for the web.

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Whimpy Welcome Messages

Monday, September 26th, 2011

We’ve been on a teeny tiny roll in recent weeks about email marketing mistakes and how they might be avoided. In DCJ blog posts Have Your Customers Opted In? and Relevant Customer Outreach, we explored a couple of the issues that Hubspot outlines in their online publication: The Dirty Dozen, Email Newsletter Mistakes That nearly everyone makes.

There are a couple more email blunders that we at Dotcomjungle feel pretty strongly about helping you avoid, so fasten your seat belt for more suggestions.

The singular email most likely to be read by your newsletter subscribers is the very first one they receive from you.

Get it?  We’re talking about the very first email that a client receives after signing up with your company. You’d think that a basic “hello, welcome to our email list” would be an adequate greeting for new subscribers, but if that’s all you do -  your client’s attention may be lost. Forever.

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Relevant Customer Outreach

Monday, September 12th, 2011

In addition to receiving permission to email, content relevancy is a significant issue for email marketers. According to HubSpot, “The #1 challenge in 2011 to email marketing effectiveness is targeting recipients with highly relevant content. It’s all about relevancy.”

When you direct your business emails to specific individuals based on their likes, dislikes, purchasing history and more, you are segmenting. By segmenting, you’re more likely to reach the right target market each time your business sends out an announcement, newsletter or amazing sales campaign. Sending mass emails to everyone on your list, regardless of if they are new or a long-time subscriber, can sometimes backfire.

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