Don’t over optimize your web pages.
Much of the problem of over-optimization can be mitigated by using the right content management system. We could make a long list of the todos and not-todos for your search engine optimization strategy, but considering that most sites are using some content management system or other rather than being hand made, let’s just get to the one thing that WE mean by over optimization.
For some of you the mere thought of writing content and creating press releases to help market and drive traffic to your business’s web site turns your stomach. The emotional pain most people bring to writing becomes a major road block to their success and sadly, even the lure of perfect waves of economic prosperity won’t release these woeful ships from their unproductive moorings.
What do we mean by this? Your site is nothing short of a set of containers into which you throw stuff. You may have containers inside of containers, but eventually you get down to the stuff that everyone has: Things. Whether your things are informational articles or products to sell or both, you must provide your readers with a clear and concise navigational paradigm to get them to these items. This is your navigation or architecture.