Posts Tagged ‘Link Building’

Web Basics From A to Z

Monday, March 26th, 2012

Avoid Auto-play music. Give your visitors the choice to play music only if they want to, but don’t force it on them.

Blog. Consider including a blog on your website. A blog can be a great source of connection with customers, sharing news, promoting services, and can help with search engine rankings.

Content Management. Good content management systems allow you to easily maintain the structure, navigation and content of pages within your web site. Will your site have regular changes? Do you want to be able to make those updates yourself? Choose a content management system-based website.

Design for all screen resolutions. If you design stretch layouts that can fit any screen resolution, you can ensure all your visitors see a visually appealing and professional site. A site that is easy to use and appealing to the eye will encourage your visitors to stay longer.

Email newsletters and marketing should only be used if your customers have opted in. Get permission first!

Fast Loading web site designs are smart. If your site takes more than 15 seconds long to load you may lose your visitor. Designs should be optimized for the web.

(more…)

share save 171 16 Web Basics From A to Z

Close Your Eyes and Picture The Audience Naked

Monday, October 24th, 2011

Blogging is a public display (zip up that coat!). The thought of doing it gives many folks as much (or more) anxiety than the prospect of delivering a speech.

If you follow DCJ’s blog or Facebook page, you know we like marketing guru, Seth Godin. His recent post “Talker’s Block” is a great nudge to get everyone to write daily — even if it’s not the best writing.

Meanwhile, whether we stumble or tango through our writing, it’s nice to know what tools work for others. If you troll the internet asking the “experts” what the winning qualities of great blogs are, certain themes repeat. We did a bit of cross matching as well as added our own observations to create a list of six essential qualities possessed by  top-notch blogs.

(more…)

share save 171 16 Close Your Eyes and Picture The Audience Naked

Quality Links over Quantity

Tuesday, July 5th, 2011

Seek out quality links first, then build a larger quantity of incoming links with a smart web marketing campaign. When you are tracking your link building strategies and their results, it is important to remember the age old recommendation that quality is better than quantity.  You definitely want to get lots of incoming links to your site.  But if they are from pointless directories that have no page rank to share, then they aren’t really doing much for you.
(more…)

share save 171 16 Quality Links over Quantity