Posts Tagged ‘Newsletters’

Web Basics From A to Z

Monday, March 26th, 2012

Avoid Auto-play music. Give your visitors the choice to play music only if they want to, but don’t force it on them.

Blog. Consider including a blog on your website. A blog can be a great source of connection with customers, sharing news, promoting services, and can help with search engine rankings.

Content Management. Good content management systems allow you to easily maintain the structure, navigation and content of pages within your web site. Will your site have regular changes? Do you want to be able to make those updates yourself? Choose a content management system-based website.

Design for all screen resolutions. If you design stretch layouts that can fit any screen resolution, you can ensure all your visitors see a visually appealing and professional site. A site that is easy to use and appealing to the eye will encourage your visitors to stay longer.

Email newsletters and marketing should only be used if your customers have opted in. Get permission first!

Fast Loading web site designs are smart. If your site takes more than 15 seconds long to load you may lose your visitor. Designs should be optimized for the web.

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Whimpy Welcome Messages

Monday, September 26th, 2011

We’ve been on a teeny tiny roll in recent weeks about email marketing mistakes and how they might be avoided. In DCJ blog posts Have Your Customers Opted In? and Relevant Customer Outreach, we explored a couple of the issues that Hubspot outlines in their online publication: The Dirty Dozen, Email Newsletter Mistakes That nearly everyone makes.

There are a couple more email blunders that we at Dotcomjungle feel pretty strongly about helping you avoid, so fasten your seat belt for more suggestions.

The singular email most likely to be read by your newsletter subscribers is the very first one they receive from you.

Get it?  We’re talking about the very first email that a client receives after signing up with your company. You’d think that a basic “hello, welcome to our email list” would be an adequate greeting for new subscribers, but if that’s all you do -  your client’s attention may be lost. Forever.

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Have Your Customers Opted In?

Monday, August 29th, 2011

It’s a wonder that this tune has been played over and over, yet people still aren’t listening. One of the most significant errors made in email marketing is lack of permission.

“Permission marketing is the privilege (not the right) of delivering
anticipated, personal and relevant messages to people who actually want to get them.” So states one of our favorite marketing guru’s Seth Godin in his blog and in his book, Permission Marketing.

In a recent special report from HubSpot,“Dirty Dozen: Email Newsletter Mistakes Nearly Everyone Makes,” they also site Lack of Permission as the #1 mistake. HubSpot and their researchers claim that “Carelessly sending email to addresses that haven’t duly shown permission in your registrar process will do several things: Hurt your response rates, significantly damage your reputation among receivers and eventually, put a pinch on your deliverability. You also risk losing your relationships with your email-services provider and web-hosting vendor because assumed permission is often unauthorized under terms of their contracts.”
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