Posts Tagged ‘Search Engine Marketing’

Popular Article Directories To Submit To

Sunday, August 23rd, 2009

I cannot remember where I first came a cross this list of article submission sites.  But I share it here for anyone to use.  These are all places where you can take your interesting content and publish it online, in the hope that someone else will pick it up and publish it on their own relevant web site and link back to yours.  Over time you can use this technique to gain an immense amount of ‘link juice’, respectability and traffic from the search engines.

http://www.goarticles.com

http://www.ezinearticles.com/

http://www.articlecity.com/

http://www.certificate.net/wwio/

http://www.amazines.com/

http://www.articledashboard.com/

http://www.article-directory.net/

http://www.submityourarticle.com/articles/

http://www.magportal.com/

http://www.isnare.com/

http://pubs.acs.org/hotartcl/

http://www.article-hangout.com/

http://www.webarticles.com/

http://www.articlecube.com/

http://articles4content.com/

http://www.article-buzz.com/

http://www.free-articles-zone.com/

http://www.newarticlesonline.com/

http://www.articletogo.com/

http://www.articleworld.net/

http://www.impactarticles.com/

http://www.articlealley.com/

http://www.directorygold.com/

http://dir.salon.com/

http://www.articlefever.com/

http://www.content-articles.com/

http://www.softwaremarketingresource.com/marketing-article-directory.html

http://www.niche-article-directory.com/

http://www.jogena.com/articles/articleform.htm

http://news.collectors.org/

http://article-niche.com/

http://blogtelecast.com

http://superpublisher.com/

http://www.articlecentral.com

http://www.article-directory.net

http://www.article-emporium.com

http://www.ebooksnbytes.com

http://www.ideamarketers.com

http://www.internethomebusinessarticles.com

http://www.site-reference.com

http://www.stickysauce.com

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Seek out quality links first, then build a larger quantity of incoming links with a smart web marketing campaign

Thursday, April 23rd, 2009

When you are tracking your link building strategies and their results, it is important to remember the age old recommendation that quality is better than quantity.  You definitely want to get lots of incoming links to your site.  But if they are from pointless directories that have no page rank to share, then they aren’t really doing much for you.

Your best bet is to focus on getting important links from a quality “seed set”, including Yahoo and DMOZ, before setting out to get more incoming links from other sources.

Your next best bet is to find the partners in your industry with which you can share links.  These would include vendors that you purchase from or retailers that you sell to, or even strategic partners that you work with.  But don’t spend too much time making direct calls to get these types of links, especially if you extend this task to cold calling strangers who you think might want to swap links.  Once you get to that point in this process, it is time to invest your time and money in a good web marketing campaign that will yield hundreds if not thousands of links from all across the internet.

Remember that a good marketing campaign would probably include a smart press release, which can yield you hundreds of links over night – a far “return on investment” than trying to get those links with cold calls.

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SEM vs. SEO: What is the difference?

Tuesday, January 27th, 2009

Wikipedia definition for Search Engine Optimization: Optimizing a website (SEO) primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Wikipedia definition for Search Engine Marketing: a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professional Organization, SEM methods include: search engine optimization (or SEO), paid placement, contextual advertising, and paid inclusion.

While many developers lump Search Engine Marketing in with Search Engine optimization, they are really two separate things – Optimization having to do with that which you do on your web site, and Marketing relating to those things you do off your web site.

An analogy can be made in reference to your house and the neighborhood you live in.  Your house is the web site, and Search Engine Optimization is what you do to make sure your house has a good foundation, strong frame, and nice furniture and curtains.  Search Engine Marketing is what you do to create the community of people who will visit your house.  When you go door to door in your new neighborhood to meet new people and invite them to your house, you are marketing yourself in the hope of having friends and visitors, i.e. a good neighborhood.

So to be clear, Search Engine Optimization is the tactics and tools that you deploy on your web site, and Search Engine Marketing is the tactics that you deploy off your web site.

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Strategies To Increase Your Chances Of Getting Into DMOZ More Quickly

Sunday, January 25th, 2009

• check the bottom of the page you wish to submit in DMOZ.  If it says “Volunteer to edit this category”.  Don’t submit there, as no human is currently watching that category and it could be years before you get approved.
• If there are multiple editors so much the better.
• You can also check out the editors profile page to see their commitment level.  You can also see the other categories that the editor is managing.
• Try to find a relevant category that has fewer listings
• Make sure the page you are submitting is a high quality resource that matches the category that you are submitting to.
• You don’t have to just submit your home page.  You can submit a  an individual page
• Do not submit any individual page more than once in the same DMOZ category
• Do not submit pages to DMOZ more than once every three months
• Always submit in a different highly relevant DMOZ category each three months.
• Add a link to your site with link text such as “As seen in DMOZ” to increase the likelyhood that the DMOZ page itself will be indexed and that you will get credit for the DMOZ link back to your site.

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