Posts Tagged ‘Search Engine Marketing’

A Golden Web Site

Monday, January 16th, 2012

The last couple months of 2011, the DCJ crew had the pleasure of working with Ashland builder/designer John Fields in the construction of – not a building – but a stunning portfolio of John’s company, Golden Fields Construction. A local leader in the sustainable building movement, Golden-Fields Construction has been providing residential and commercial construction in Southern Oregon for three decades, and for 2012 they wanted to share their construction and green building skills to more folks via the internet.

John Fields is a quiet and inspired business person who wanted his new web site to have some fairly straight forward functions. He wanted a site that would do the following:

  • Be informative and easy to use
  • Be attractive and maintain the Golden Fields design and brand
  • Reflect the philosophy and high quality of the services offered by Golden Fields
  • Have flexible options to keep the site current for years
  • Be optimized for search engine marketing and keyword targeting
  • Have photos, graphics, videos, press releases and an intergrated blog
  • And, oh yeah,  it needed to be affordable

Take a look at a sampling of what the DCJ team and John collaborated on and created, or better yet – visit his new beautiful site:  http://www.golden-fields.net/

And if you happen to bump into John Fields while strolling through Ashland, be sure to congratulate him on his new year’s baby. Launching a new site, like building a sustainable home, is no small achievement and deserves plenty of applause. Hip hip hooray!


Jasmine 1024x788 A Golden Web Site

Green Building 1024x826 A Golden Web Site

Clear Creek 1024x805 A Golden Web Site

share save 171 16 A Golden Web Site

The Return to Writing 101

Monday, June 27th, 2011

For some of you the mere thought of writing content and creating press releases to help market and drive traffic to your business’s web site turns your stomach. The emotional pain most people bring to writing becomes a major road block to their success and sadly, even the lure of perfect waves of economic prosperity won’t release these woeful ships from their unproductive moorings.

(more…)

share save 171 16 The Return to Writing 101

Popular Article Directories To Submit To

Monday, April 18th, 2011

I cannot remember where I first came a cross this list of article submission sites.  But I share it here for anyone to use.  These are all places where you can take your interesting content and publish it online, in the hope that someone else will pick it up and publish it on their own relevant web site and link back to yours.

(more…)

share save 171 16 Popular Article Directories To Submit To

SEM vs. SEO: What is the difference?

Monday, April 11th, 2011

Wikipedia definition for Search Engine Optimization: Optimizing a website (SEO) primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Wikipedia definition for Search Engine Marketing: a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professional Organization, SEM methods include: search engine optimization (or SEO), paid placement, contextual advertising, and paid inclusion.

While many developers lump Search Engine Marketing in with Search Engine optimization, they are really two separate things – Optimization having to do with that which you do on your web site, and Marketing relating to those things you do off your web site.

An analogy can be made in reference to your house and the neighborhood you live in.  Your house is the web site, and Search Engine Optimization is what you do to make sure your house has a good foundation, strong frame, and nice furniture and curtains.  Search Engine Marketing is what you do to create the community of people who will visit your house.  When you go door to door in your new neighborhood to meet new people and invite them to your house, you are marketing yourself in the hope of having friends and visitors, i.e. a good neighborhood.

So to be clear, Search Engine Optimization is the tactics and tools that you deploy on your web site, and Search Engine Marketing is the tactics that you deploy off your web site.

share save 171 16 SEM vs. SEO: What is the difference?