These days, we’re all about “Linking In, ” “Following,” “Liking, ” and “Pinning,” but how often do you ask straight up ask your clients for referrals, recommendations and feedback? Do you recognize that your clients are in fact, Human Resources who stem from a possibly deep and rich vein of golden potential? At Dotcomjungle, when we consider our various “resources – it is the human variety we value most. Human Resources are highly prized, respected and beloved. Like favorite books that have literally (pardon the pun) changed your life – our most cherished Human Resources are those who help us learn and become better people. These days, consumers often choose what their friends have chosen, or we purchase based on reviews and recommendations, and if we return to shop again – it’s generally because of a positive first interaction. When a business is truly treating clients like the worthy resources they are, consider how much is a client referral could be worth to that business. If you are continually engaged in open communication and available to support and assist your clients in realizing success – from the day to day level to the greatest opportunities – then chances are your clients will be willing ambassadors of your goods and services. If you are taking the time to get to know what your clients’ values are, listening to their ideas, and offering them more than just what the contract reads, then they will be better than any television commercial, more genuine than any newspaper ad, and much more believable than any web site pop up when they tell others about the great work your business is doing with – and for – them. Establish a process for identifying your Human Resources. Make a plan for offering clients referrals and recommendations and then asking them to do the same for you. If you are successful in giving and receiving excellent referrals, and those referrals in turn become the source of more referrals, how much business could you handle? Are you ready to strike the mother lode?
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