Case Study: Bioskin Generates 700% More Consumer Sales

after 8 years of stagnance

The PROBLEM

Despite annual double-digit traffic increases, Bioskin’s website revenue had not changed significantly for 8 years!

Despite the best intentions and a galvanized team, Bioskin’s direct-to-consumer sales endeavors reaped very little reward due to poor website systems and builds from their 3rd party web developers that not only didn’t help, but actually hampered Bioskin’s sales team’s ability to produce high-margin revenue.

When Dotcomjungle was brought in, conversion rates on their website were extremely low and caused by numerous website and technology related issues.

The Result: 700% More Sales

The Challenge

"We had been doing online marketing with bioskin.com for a number of years and really didn't experience much growth."

Scott Shumway

President, Bioskin

When Tanner Cropper (CEO), and Taylor Cropper (CMO), and Scott Shumway (President) of Bioskin first came through Dotcomjungle’s doors, they were excited and fresh out of a company budget process in which they had agreed on a budget amount that seemed reasonable to pay for their next website based on some research and past experiences. This is not necessarily an unreasonable approach, but it hadn’t served them in the past, and we knew it wasn’t going to serve them in the future.

We started asking them questions:

What did they really want?
What were their motivations?
What were their frustrations?
What was the opportunity they saw and how did they think they were going to get there?
What was keeping them from being as successful in their high-margin direct-to-consumer (DTC) sales efforts as they had historically been in their wholesale business?

We learned:

They had leaned on their past, institutionally effective branding to try to sell their product direct to consumers. Their ‘medicinal’ institutional branding was not warm and inviting enough to be effective in the DTC market.
They were eager to see their DTC sales soar, but weren’t certain of why their efforts had so far yielded subpar results.
They were approaching an investment in business infrastructure as if it was a line item expense (hence the fixed budget number they had arrived)

We showed them:

this was an opportunity to look at their website as an investment,
while also identifying what their measure of success would be and what their expected Return On Investment (ROI) would be?
In other words, when will this investment pay for itself and start producing positive cash flow extra revenue?
and how will we know?

Solution

Dotcomjungle and Bioskin worked together for several months to

build their new direct-to-consumer branding strategy including a new tag line that they still use today
stress test their website with paid advertising in order to get a baseline for what sales SHOULD BE if they had highly qualified traffic.
map out their content needs for a warmer, consumer friendly version of themselves
create an action plan for developing their next enterprise retail website
create an action plan for how how their next enterprise retail website would be connected to their in house shipping and accounting software (Their ERP)
create a stage 2 action plan for their future enterprise wholesale website and how it would connect to their ERP

And most importantly

develop a cost benefit analysis, including best estimates for sales growth and their return on investment.

Then…

We Built And & Launched Their Website in Just 30 Days

"Our web site e-commerce business has grown dramatically since we started with Dotcomjungle. To the tune of over 700% growth"

Tanner Cropper

CEO, Bioskin

results

700% Increase In Direct-To Consumer Sales

Long-Term Stability & Continuous Growth

Over $750,000 in Amazon Sales

in a very short time